Shopping for the best prices is an age old custom. Some retailers boast that they will NOT be undersold. Money, these days, is tight, and getting the best deal is more important than ever.
Remember the holiday movie, Miracle on 34th Street? Macy’s very own Santa Claus sends customers to rival Gimbals for better products and prices. “Leave it to Macy’s to put the spirit back into Christmas” the astonished customer announces.
So here comes Amazon playing Gimbals to the rest of the world’s Macy’s with their new shopping app available on Android and I phones. With this app you can go into any store, take up a parking space, demand service from a harried underpaid store clerk, use the restroom, have your child’s picture taken with Santa, then go about scanning the store’s inventory to find the low-low Amazon comparison price. And, if you order from Amazon.com, you get $5.00 back. Right there, on the spot. Imagine, you can shop and buy at any brick and mortar store without ever opening your wallet.
With this app, you get the type of shopping experience you expect: holiday festooned stores, great service, knowledgeable sales staffs, and a chance to have a hands-on experience with the products while paying the lowest price possible—and getting a rebate from Amazon. And, when you order through Amazon, you won’t have to pay those pesky state or local sales taxes that fund local schools and fire departments.
Amazon.com business model would warm the cold, cold heart of Standard Oil’s John Rockefeller who found it far more profitable and less risky to simply monopolize distribution than to actually produce anything.
The bane of retailers used to be shoplifters; now it’s anyone with a cell phone.